The Bouqs Co. is an ecommerce flower retailer headquartered in Venice Beach, California. The company works directly with flower farms in South America and California to offer fresh, cut-to-order flowers to consumers.
My role as a Junior Graphic Designer-
Conceptualized, designed, & produced a variety of assets to support marketing such as: online ads, website graphics, landing pages, eBlasts, tradeshow/event material.
Developed & designed branding: brand guidelines, packaging, iconography.
Redesigned the Bouqs same-day delivery package. The issue with the original packaging was that it didn’t allow for size variation and required florist to assemble the package. The goal was to create a new dieline that offered an easy and quick way to package the flowers and allow size flexibility.
These marketing inserts are placed in every delivery box that gets shipped. They are designed to educate customers about the origin of the product and the delivery process.
Designed the 'Happiness Guarantee' badge which is a major part of The Bouqs Co. brand and promise. This design can be found on their website, packaging, emails and all marketing material.
The Bouqs Co. partnered with Thrive Market to offer a free bouq to their customers. These inserts were included in their delivery boxes.
PureWow put together gift bags that included free items from different companies including The Bouqs Co. The insert was placed in the gift bags.
Designed online wedding catalog for The Bouqs Co. The catalog features different wedding packages, customer testimonials, and a wholesale section.
Designed engaging and effective daily eblasts. Created and designed desktop & mobile email templates to provide brand consistency within marketing. Directed & organized photoshoots to provide imagery for email campaigns.